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Art of Living Mall


Clients Name

Art of Living Mall


Service

Social Media Strategy & Content Creation


Platform:

Meta

Project Overview

Art of Living Mall is a lifestyle and retail destination in the UAE, offering a curated mix of retail outlets, dining experiences, and entertainment for visitors. The objective of this project was to create a strategic Instagram presence that showcases the mall’s offerings, engages visitors, and drives footfall and brand awareness.

Client Objectives

The main goals defined at the start of the project were:
  • Increase brand awareness and visibility among UAE residents and tourists
  • Promote retail outlets, events, and dining experiences
  • Engage visitors through interactive and lifestyle-focused content
  • Drive footfall and visitor engagement through social media

Our Strategy

We developed an Instagram strategy focused on lifestyle storytelling, event promotion, and community engagement to reflect Art of Living Mall’s vibrant brand.

Key strategic elements included:

  • Highlighting mall experiences, events, and seasonal promotions
  • Showcasing dining, retail, and entertainment options
  • Maintaining a consistent, attractive, and lively visual identity
  • Balancing promotional content with engaging, interactive posts

Content Pillars

Content was structured around the following pillars:
  • Retail & Dining Highlights: Featured stores, restaurants, and special offers
  • Events & Experiences: Live events, workshops, and seasonal activities
  • Visitor Engagement: Contests, polls, and user-generated content
  • Lifestyle & Inspiration: Mall ambiance, décor, and shopper experiences
  • Educational & Informative: Opening hours, directions, and visitor tips

Visual Direction

The visual direction focused on vibrant, engaging, and lifestyle-driven aesthetics:
  • Bright, lively layouts aligned with the mall’s brand
  • High-quality photography and videos capturing experiences and events
  • Consistent use of brand colors, typography, and design elements
  • Reels and short videos optimized for engagement and footfall promotion

Execution

Our execution process included:
  • Monthly content planning and scheduling
  • Captions with clear CTAs encouraging visits and participation
  • Mix of carousels, reels, and stories to highlight events and promotions
  • Alignment with seasonal campaigns, events, and retailer launches

Results & Impact

The Instagram strategy delivered strong qualitative results:
  • Increased brand awareness and visibility among target audiences
  • Higher engagement on event and retail-focused content
  • Clearer positioning of Art of Living Mall as a vibrant lifestyle destination
  • Improved footfall and visitor interaction driven via social media campaigns

Conclusion

By aligning Instagram content with Art of Living Mall’s lifestyle and visitor engagement objectives, we created an engaging and visually appealing digital presence that supports awareness, visitor growth, and brand loyalty.

Looking to elevate your mall or retail brand through strategic Instagram content? Let’s talk.

Create Nation Marketing © 2025. All rights reserved.

Create Nation Marketing © 2025. All rights reserved.
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