Senior Graphic Designer (Branding & Digital)

Job Duties:

• Create digital assets for various online platforms, including social media graphics, web banners, email templates, and digital advertisements.
• Develop creative concepts and visual solutions for digital marketing campaigns, advertisements, and other promotional materials.
• Optimize visuals for different digital channels and devices.
• Collaborate with other designers and team members to ensure cohesive and consistent brand messaging across all channels.
• Provide guidance and mentorship to junior designers, fostering a collaborative and learning-oriented team environment.

Technical Skills:

• Proficiency in industry-standard graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign). These tools are essential for creating and editing images, illustrations, and layouts.
• Knowledge of typography principles and the ability to choose and manipulate fonts effectively to enhance the visual appeal and readability of designs.
• Proficiency in developing brand’s visual identity.
• Proficiency in creating designs for social media.
• Up to date with design trends.

Personal Skills:

• Ability to think creatively and come up with innovative design concepts that align with the goals and identity of the brand.
• Flexibility to adapt to evolving design trends, technology, and project requirements in the fast-paced digital marketing landscape.
• Leadership skills to guide and mentor junior designers, fostering a positive and collaborative team environment.
• Understanding the client’s perspective and demonstrating empathy to align designs with the client’s goals and vision.
• Awareness and sensitivity to cultural nuances, ensuring that designs are inclusive and resonate with diverse audiences.
• Ability to approach design challenges with a problem-solving mindset, finding creative solutions within project constraints.