Content Strategist

Job Duties:

• Develop comprehensive brand & content strategies aligned with new and existing clients’ business goals, target audiences, and industry trends.
• Develop and manage social & editorial calendars ideas, ensuring strategic alignment with marketing campaigns and client milestones.
• Conduct in-depth audience research to understand target demographics, behaviors, and preferences, informing content strategy decisions.
• Ensure consistency of brand voice and messaging across all content, maintaining brand identity and strengthening client branding.
• Understanding brand development and architecture.

Technical Skills:

• Proven expertise in leading the development of strategies and content plans.
• Leadership skills to guide a team of content strategists and collaborate with other departments.
• Ability to understand and align content strategies with clients’ business goals and expectations.
• Proficient in analyzing research findings and translating them into actionable content strategy decisions.
• Expertise in creating proposals to prospective clients.
• Knowledge of social media analytics tools (e.g., Facebook Insights, Twitter Analytics) to evaluate the impact of content on various social platforms.
• Proven ability to strengthen client branding through effective content management.
• Ability to use data insights to refine and optimize content strategies for better results.
• Effective collaboration skills to work with cross-functional teams, including creative, marketing, and client management.

Personal Skills:

• Ability to navigate and thrive in a fast-paced and dynamic digital marketing environment.
• Flexibility to adapt to changing client demands, industry trends, and project requirements in a dynamic digital marketing environment.
• Strong written and verbal communication skills to engage effectively with diverse online audiences.
• Bring a creative mindset to content planning, ensuring uniqueness and engagement in messaging.
• Address challenges and solve problems proactively, ensuring smooth content operations.
• Efficiently manage time and resources to meet deadlines and achieve content goals.