Facebook-square Tiktok Instagram
Get in Touch

Ajmal Makan Real Estate Development

Clients Name

Ajmal Makan Real Estate Development

Service

Social Media Strategy & Content Creation


Platform:

Meta

Project Overview

Ajmal Makan is a leading real estate developer in the UAE, known for creating master-planned waterfront communities that combine lifestyle, investment value, and long-term vision. The objective of this project was to transform Ajmal Makan’s Instagram presence into a strong digital brand asset that supports awareness, positioning, and lead generation.

Client Objectives

The main goals defined at the start of the project were:
  • Strengthen brand awareness and visibility in the UAE market
  • Position Ajmal Makan as a trusted master developer
  • Showcase lifestyle-driven waterfront communities
  • Support lead generation through consistent and strategic content

Our Strategy

We developed a tailored Instagram strategy aligned with Ajmal Makan’s brand identity and business goals. The approach focused on storytelling, visual consistency, and audience engagement while maintaining a premium real estate positioning.

Key strategic elements included:

  • Clear content pillars aligned with business objectives
  • Lifestyle-focused storytelling to reflect the brand vision
  • Strong and consistent visual identity across the feed
  • Balanced mix of branding, project promotion, and value-driven content

Content Pillars

To ensure clarity and consistency, content was structured around the following pillars:
  • Project Highlights: Masterplans, communities, amenities, and key developments
  • Lifestyle Content: Waterfront living, experiences, and aspirational visuals
  • Brand Trust & Credibility: Developer vision, milestones, and brand values
  • Educational Content: Investment insights, location advantages, and market value
  • Engagement Content: Reels, interactive stories, polls, and questions

Visual Direction

The visual direction was designed to reflect Ajmal Makan’s premium positioning and lifestyle focus:
  • Use of brand-aligned colors and typography
  • Clean, modern, and elegant layouts
  • High-quality renders and lifestyle imagery
  • Short-form video and reels optimized for reach and discovery

Execution

Our execution process ensured consistency and performance across all content:
  • Monthly content planning and scheduling
  • Optimized captions with clear calls to action
  • Strategic use of carousels, reels, and stories
  • Alignment with launches, campaigns, and brand milestones

Results & Impact

The Instagram strategy delivered measurable qualitative impact:
  • Improved brand recognition and consistency
  • Higher engagement across posts and reels
  • Clearer positioning as a lifestyle-focused master developer
  • Increased quality inquiries generated through social media

Conclusion

By aligning Instagram content with Ajmal Makan’s brand vision and business goals, we successfully created a cohesive and engaging digital presence that supports long-term brand growth and lead generation.

Looking to elevate your real estate brand through strategic social media? Let’s talk.

Create Nation Marketing © 2025. All rights reserved.

Create Nation Marketing © 2025. All rights reserved.
Explore
Drag