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Sharjah Research, Technology and Innovation Park (SRTIP)


Clients Name

Sharjah Research, Technology and Innovation Park (SRTIP)


Service

Social Media Strategy & Content Creation


Platform:

Meta

Project Overview

Sharjah Research, Technology and Innovation Park (SRTIP) is a leading innovation ecosystem in the UAE, designed to support research, technology, entrepreneurship, and sustainable development. The objective of this project was to build a professional and informative Instagram presence that communicates SRTIP’s vision, supports awareness, and engages investors, startups, researchers, and partners.

Client Objectives

The main goals defined at the start of the project were:
  • Increase awareness of SRTIP as a regional innovation hub
  • Communicate SRTIP’s vision, mission, and ecosystem
  • Promote facilities, initiatives, and partnerships
  • Engage startups, investors, researchers, and corporate partners

Our Strategy

We developed an Instagram strategy aligned with SRTIP’s role as a knowledge and innovation-driven destination. The focus was on clarity, credibility, and value-based communication rather than promotional content alone.

Key strategic elements included:

  • Clear educational and informational content structure
  • Strong emphasis on innovation, technology, and sustainability
  • Consistent visual identity aligned with SRTIP branding
  • Balanced mix of awareness, announcements, and ecosystem highlights

Content Pillars

Content was structured around the following pillars to ensure consistency and relevance:
  • Ecosystem Highlights: Innovation clusters, facilities, and infrastructure
  • Innovation & Technology: Research, sustainability, and future-focused initiatives
  • Partnerships & Events: MoUs, collaborations, exhibitions, and forums
  • Community & Startups: Entrepreneurs, success stories, and tenant features
  • Educational Content: Insights about innovation, R&D, and business setup

Visual Direction

The visual direction focused on professionalism and clarity:
  • Clean, modern layouts aligned with SRTIP brand guidelines
  • Use of corporate colors and structured typography
  • Informative visuals combined with high-quality photography
  • Reels and short videos to increase reach and engagement

Execution

Our execution process ensured consistency and impact:
  • Monthly content planning and scheduling
  • Clear, informative captions with strategic CTAs
  • Mix of carousels, reels, and story content
  • Alignment with events, announcements, and key milestones

Results & Impact

The Instagram strategy delivered strong qualitative results:
  • Improved brand awareness within the innovation ecosystem
  • Higher engagement on educational and event-related content
  • Clear positioning of SRTIP as a leading innovation destination
  • Increased interest from startups, partners, and investors

Conclusion

By aligning Instagram content with SRTIP’s mission and ecosystem objectives, we created a credible and engaging digital presence that supports long-term awareness, partnerships, and community growth.

Looking to position your organization as an industry leader through strategic social media? Let’s talk.

Create Nation Marketing © 2025. All rights reserved.

Create Nation Marketing © 2025. All rights reserved.
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