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MAJOR DEVELOPERS

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Project Overview

Manta Bay is a premium residential development strategically located in Marjan Island RAK, offering modern living spaces with stunning sea views. Developed by Major Developers, the project was designed to appeal to both investors and end-users seeking high-end lifestyle communities.

Client Requests

Major Developers approached us to execute a full-scale PR management campaign for Manta Bay, aiming to generate strong media visibility, create market excitement, and drive broker engagement ahead of the project launch.
The scope of work included:
  • Comprehensive PR strategy development.
  • Planning and execution of a high-profile press conference.
  • Full brokers’ management program including communication, onboarding, and event engagement.
  • Press release creation, spokesperson media training, and media relations management.

Execution

Following detailed market research and positioning strategy development, we executed a multi-layered launch program:
  • A press conference was organized at a prestigious venue, attracting major local and regional media outlets.
  • Key developer representatives delivered curated speeches, aligned with the brand narrative we crafted.
  • Customized press kits and exclusive project previews were distributed to journalists and media houses.
  • A brokers’ engagement strategy was implemented, including personalized invitations, project sales training, and incentive programs to maximize sales momentum.
  • Continuous media monitoring and PR management ensured strong, positive coverage across traditional and digital platforms.

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